I love the saying, “If you do what you love, you will never work another day in your life.” That statement is so true! While I was in art school I was able to get commissioned for projects by putting myself out there. By doing this, I cleared enough projects to help me out finical through school.
We all could use a bit of extra income at some point which causes some to work an extra job. What better way of bringing in extra income then by doing what you love?
I worked retail in college while starting TLP Design Studios on the side. I started my prices off low and I gradually started to raise my prices. After seeing the growth I thought to myself, “What if I was go get serious about my business?”
A quarter of Millennials with side jobs bring in more than $500 each month just by moonlighting, while young Baby Boomers are in the best position to rake in an extra $1,000 or more each month on the side.
If you haven’t started your side hustle yet – or if you have one but don’t earn as much as you’d like – here’s the why and how of using a website to win customers and make your side-hustle pay off.
Does your business or side hustle really need a website?
Yes. In the world that we live in today, business desperately needs a website. The quickest way to hide your business from the world is to not have a website. These are the things that can happen if you have a website:
1. People can discover you
The question every business owner shouldn’t ask is “How do I find better clients?” The question should be, how do better clients find me? I was recently in the market to find a therapist. With me being a millennial, calling or asking my friends for a recommendation was not the first thing to come to mind. I pulled out my phone and started my search. His information came up, I clicked on his website link and booked my first session. Believe it or not, most people begin their search for most things this way.
According to new research by Microsoft, some 70% of shopping searches happen on Google, Bing, and other search engines, rather than within marketplaces. That’s good news for independent sellers, as long as you know how to get your side hustle’s site to rank well in search results.
2. You become credible
If you were at a party and a stranger came up to you and offered you a drink, would you take it? Most people would be leary probably because you don’t know them and also because you haven’t built trust with them. A well designed website helps you build trust with your target audience. A good website gives visitors the information they need to make a decision, including product or service details, testimonials and awards, purchase and refund policies, contact information, and more.
Business without websites can seem amateur and to have no accountability. As Craig Reardon writes at Smart Company’s Australian site, “The lack of a website will make customers question your fundamental business savvy. You just can’t be serious if you don’t have a website because it is the most basic of customer service tools.”
3. Build your list
On your website, you should always have a sign up form. People that sign up through your form see value in your business, and they want to stay in the loop about updates, promotions and new services that your business has to offer. All you have to do is create a mail chimp account, write up your email and press send.
4. Sell directly to clients
Does your business or side hustle sell services or products that people outside of the area that you are located can use? If so, a website can expand your reach. I love creating eCommerce websites and portfolio sites for professional services for clients.
Setting up your website
Setting up a website is not hard to do but it does take time and thought. Set aside some of your side hustle time to think of a domain name for your site, register it, and choose a web hosting plan.
By investing a small amount of time and money in a site for your sideline now, you can see a better payoff for your time and effort going forward.