There is one thing that you need if you own a business and that is a logo. The only problem is, some people don’t know how to design them or know what is the process of creating one. In this post I share my process that I take when ever a brand request comes across my desk. Here is my process in five steps.
1. Do Your Research.
Whenever I take on a client for a logo project, I always do research. I take a look at what industry the client is in and shoot towards something different.
My goal for my clients are that I make them stand out from the rest of their competition. When designing for someone or even designing for yourself it is important to do the comparison. Look up who their competition is and put your skills to the test to make your client or yourself stand out. To make the brand even more appealing, what I like to do is take an design style from another industry and merge it with my current project.
2. Don’t Do What Is Expected.
Just because a potential client has a shoe company, that doesn’t mean that you have to incorporate a shoe in the logo. This step is what separates the amateurs from the pros. A logo should work together with the branding system to bring the brand as a whole to life. I designed a project for restaurant week and I really wanted to do something different. I see plenty of logos for restaurants or restaurant weeks with the forks, knives, plates and other items that pertain to eating. I didn’t want to take that route with this project. I wanted it to be a breath of fresh air.
I am telling on myself here, but I will let you all in on something. I love text logos. I love logos that have vector marks as well but I love designing text logos. If you love text, logos like it do then it is very important to do this next step. Customize, customize, customize. Editing your text is very important. It makes your work look even more professional.
I was giving a friend of mine a few pointers the other day about logo design and I told them to touch every part of the text that they are using. Adobe Illustrator allows you to do just that. It allows you to be as free as you want to be with your logo design. Small edits like this can make the world of difference in your logo design.
As I was building out this brand, I did very little customizing to the text, however there was still changes made. I replaced the dot on top of the I with a whole note (I had to look up the correct name of it for my music lovers).
Executing a thought is very important. Time and time again, I come up with a design and it is all over the place. There is nothing wrong with that. However, it only becomes a problem if you do not know how to harness your creativity and take out the parts of your design that won’t be remembered.
Did you know that a simple logo is more memorable than a logo that one with more elements? Think about it.This about a logo that is simple, now think of a logo that has more elements (you probably couldn’t really think of any ). If you pay attention to how more and more companies are changing their logos to become more simple? This is an example of an older logo change.